What Diamond Brands Really Mean

Diamonds are one of the few products that simply cannot be ‘branded.’ Even though there are different cuts, different grades, and different values placed on each and every diamond in existence, no diamond is any specific brand – just as gold is not a specific brand.

Branding is actually based on the company that owns the diamond. For instance, if DeBeers owns the diamond, it is a DeBeers Diamond – but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It is still mostly branded based on who owns it at the time. So basically, when it comes down to it – diamond brands mean absolutely nothing at all.

Do not allow a jeweller to try to talk you into paying an exorbitant price on a diamond because it is a specific brand. This is a bit of trickery used by unscrupulous jewellers when they know that they are dealing with people who don’t know much about diamonds. Remember that diamonds are not actually branded – unless mother nature has her own brand!

Diamond Mines Around the World

Argye mine located in the Kimberley region in the far north east of Western Australia. Owned by Rio Tinto, this mine is the world’s largest single producer of volume of diamonds. However, due to low proportion of quality diamonds it is not the value leader. It does produce 90-95% of the world’s supply of pink diamonds.

Diavik is also owned by Rio Tinto, located in Canada, it is a very large mine. It is located north of Yellowknife and south of the Artic Circle on an island. The island is connected by an ice road. It is also an important part of the regions economy employing more than 700 people and producing more than 8 million carats annually.

Ekati diamond mine is owned by BHP Billiton and located south of the Artic Circle in the Northwest Territories of Canada. The Ekati is Canada’s first operational diamond mine. Diamonds mined here are sold under the Aurias trade name. Authenticity is verified through CanadaMark service. CanadaMark service is also owned by BHP Billiton Diamonds, Inc.

Baken diamond mine is located along the lower Orange River in South Africa. It is owned and operated by Trans Hex. The average size stone for 2004 was 1.29 carats. In 2004, this mine produced a 78.9 carat D color flawless diamond that sold for more than 1.8 million US dollars, as well as a 27.67 pink diamond that was sold for over 1 million US dollars.

Merlin is the second of only two diamond mines in Australia. It was once owned by Rio Tinto and sold to Striker Resources, and subsequently became North Australian Diamonds.

Orapa is the world’s largest diamond mine. It us located 240 Km west of Francistown. The mine is owned by Debswana, which is a partnership between De Beers and the government of Botswana. This mine operates 7 days a week. It maintains pre-primary and primary schools for its employee’s children. There is also a 100 bed hospital and game park. This mine began production in 1971 and is the oldest mine owned by the Debswana Company.

The Premier mine located in Cullinan, South Africa produced the largest diamond, the Cullinan Diamond, ever in 1905. The rough Cullinan Diamond weighed 3,106.75 carats (no. 17 in photo). The famous Hope Diamond, 44 carats, (no. 11) is small compared to the Cullinan Diamond.

This mine also produced the Golden Jubilee diamond which weighed 545.67 carats. This mine is formally owned by the De Beers Company and was renamed The Cullinan Diamond Mine in 2003 in celebration of its centennial. It was sold to Petra Diamonds in November 2007.

Recently, in September 2009, yet another giant 507 carat white diamond was discovered in the Cullinan mine.