Tips for Buying Diamonds Online

With all of the potential for scams concerning diamonds, buying diamonds online almost seems unthinkable! However, you actually can purchase diamonds online, without any problems – as long as you are careful.

Why Buy Online
First, think about your reasons for wanting to purchase the diamond online, as opposed to making a purchase from a local jewellery store. The most common reason is price. Due to low overhead costs, online jewellers and wholesalers are able to offer lower prices. However, you must be careful – sometimes a price that is too low is a sure indication of a scam.

One of the best things about purchasing online is the unlimited selection. When shopping offline, you are limited to the selection in the stores in your general area. Online, there are no limits. But again, you must use a great deal of care and consideration before handing your money over to someone that you cannot see and have never met!

Research First
Before shopping, learn as much as you can about diamonds – especially cut, color, clarity and carat weights. When you are knowledgeable about diamonds, it will be harder for a con artist to rip you off. Once you know more about diamonds, you will be ready to start shopping.

Take your time. Don’t purchase the first diamond that you see that interests you. Instead, look for similar diamonds for sale. Do some comparison shopping to find the lowest prices. Once you have found the lowest price, start doing your investigation. You know about diamonds, you’ve found a diamond that you love, and you’ve found the lowest price – but you are still quite a ways away from actually purchasing that diamond!

Ask about the seller’s credentials, such as professional jewellery associations that they belong to. View and print the seller’s return, refund, and upgrade policies. Also inquire about additional services, such as settings and mountings, sizing, and free shipping. Do a search for customer reviews on this particular company around the Internet. Also check online to see if there have been any complaints. Ask for a diamond grading report from an independent laboratory such as GIA, HRD, EGL or AGS. You should see this before making a purchase.

Escrow Services

Finally, use a reputable escrow service for high dollar diamonds – preferably one that will have the diamond appraised while it is in their possession. The seller sends the diamond to the escrow service, and you send the money to pay for the diamond to the escrow service. The escrow service has the diamond appraised, sends the diamond to you, and sends the money to the seller. This is the surest way to protect yourself…again, make sure that you use a reputable escrow service!

Five Diamond Scams To Look Out For

When it comes to diamonds, there are numerous scams to avoid. Most scams are minor, but there are some major ones that come up from time to time concerning the buying and selling of diamonds. Scams occur simply because most people who buy diamonds – for whatever reasons – don’t know that much about diamonds. Therefore, they are easily fooled.

Carat Total Weight
A common scam that most jewellery stores participate in is the Carat Total Weight scam. The tag on the piece of jewellery, usually a ring, only states the total carat weight of all diamonds in the piece, instead of listing the weights separately for each diamond. This leads consumers to believe that the main diamond in the piece is actually bigger than it is. Ask what the carat weight of the main stone is.

Fractions

Also beware of fractions. Jewellery stores are allowed to round off diamond weights. This means that if the jeweller tells you that it is a ¾ carat diamond, it is probably between ½ and ¾ carat – but closer to ¾.

'Special' Diamonds & Lighting
Jewellery stores often run ‘fluorescence’ scams to varying degrees. Referring to a diamond as a blue-white diamond is such a scam. A blue-white diamond sounds very unique and special, but in fact, this type of diamond is of lesser quality – even though the jeweller will try to make you think you are getting something special. Jewellery stores also like to show their diamonds in bright lights. Lights make diamonds shine. Ask to see the diamond in a different, darker type of lighting as well.

Appraisals
Some truly unscrupulous jewellers target those who want appraisals on diamonds that were given to them as gifts or that were purchased elsewhere. They will try to tell you that the diamond is worthless, or worth less than it actually is worth – and offer to take it off your hands or trade it for a much better diamond, along with the cash to make up the difference. This is called low balling. Get a second, third, and even a forth opinion before taking any action.

Switch Diamonds
Another common dirty trick is to switch the diamond you have chosen and paid for with one of lesser quality and value when you leave it to be set in a piece of jewellery, or leave a diamond ring to be sized. The only way to avoid this is to do business with one trustworthy jeweller. Avoid jewellers that you have not done business with in the past.

There are many more scams that jewellery stores commonly pull on unsuspecting consumers. Just use your best judgment, and purchase your diamonds with the utmost care and consideration.

How To Spot Fake Diamonds

In this world of advanced technology it is almost impossible to simply look at a diamond and determine whether it is real or not – especially if you don’t know much about diamonds. There are some steps that you can take to avoid buying a fake diamond, however.

First, only deal with reputable jewellers, and when you find a reputable jeweller, stick with them. Avoid buying diamonds or other jewellery from jewellers that you have never dealt with before in the past. Ask to see the certificate for the stone. If no certificate exists, walk away.

Look at the setting that the stone is in. Fake diamonds, such as zirconias, are usually set in low quality metals. Take a close look at the stone. Fake diamonds are not durable – natural diamonds, on the other hand, are the most durable stone on the planet. Look for scratches or nicks.

After purchasing a diamond, take it to another jeweller for appraisal. In fact, take it to two or three other jewellers for an appraisal to make sure that the appraisals are all fairly close. If you find that you have purchased a fake diamond, you may be accused of making a switch when you return to the store of your purchase; therefore, it is important to have a certificate for the diamond. No two stones are alike.