The One In A Million

When you walk into a jewellery store and see all the diamonds in all of the various settings that are for sale, it is difficult to realize that diamonds are indeed rare. Most people don’t even stop to consider how that diamond came to be sitting in that jeweller’s case! There is quite a bit of work that is done before a diamond is ready to sell to the general public!

For every one million diamonds that are mined, only one will be found that is a quality one carat diamond. In order to find a two carat diamond, about five million diamonds must be mined. More than two hundred tons of ore must be mined to find one small diamond, and even then, more than 80% of the diamonds that are mined are only good for industrial use, such as diamond drill bits.

So, the next time you visit your local jewellery store, ask to see the one carat diamonds. You should look at this diamond with new appreciation – knowing that it truly is one in a million!

Bonded Diamonds

Before you start shopping for diamonds, consider dealing with a bonded jeweller. Bonded jewellers sell bonded diamonds, and there are very few bonded jewellers in the world. In fact, out of all of the jeweller’s in the world, only about 5% of them are bonded. Buying a bonded diamond will cost more than buying a non-bonded diamond, but when you look at what you get with the bonded option, you will see that it is well worth the extra expense.

Buy-Back Policy
First, bonded diamonds have a buy back policy for the life of the diamond. No matter how long you have had the diamond, you can take it back to the bonded jeweller and sell it back to him or her, for a 100% refund. If a jeweller does not offer a 100% buy back guarantee, for the life of the diamond, then you should take a closer look at the diamond to see what is wrong with it.

Breakage Policy
Bonded diamonds also have a breakage policy. If the stone breaks or chips, the bonded jeweller will replace it with a new one – one time. No jeweller would ever offer such a policy on any stone that was not 100% natural, so just the offer of such a policy should give you piece of mind concerning the quality of the diamond. Bonded diamonds are natural and untreated.

Market Value
Bonded diamonds increase in value, with a fixed appreciation rate that is designed to keep up with inflation. This means that a diamond that is worth a certain amount of money today will be worth more in the future, as the price of diamonds continues to rise. This generally does not apply to buy backs, however. It typically applies to trade-ins.

Alternately, by purchasing a bonded diamond, you are protected against the possibility of a market crash. If a market crash occurs, the value of diamonds will drop. However, the bonded jeweller guarantees to refund you the difference between what the diamond is now worth and what you paid for it before the market crash.

It may be difficult to find a bonded jeweller in your area, but if you can, this is who you want to deal with, as opposed to dealing with an un-bonded jeweller. Specifically tell the jeweller that you are only interested in bonded diamonds. You can find a bonded jeweller in your area by using various online resources, or by calling the local jewellery stores.

Tips for Buying Diamonds Online

With all of the potential for scams concerning diamonds, buying diamonds online almost seems unthinkable! However, you actually can purchase diamonds online, without any problems – as long as you are careful.

Why Buy Online
First, think about your reasons for wanting to purchase the diamond online, as opposed to making a purchase from a local jewellery store. The most common reason is price. Due to low overhead costs, online jewellers and wholesalers are able to offer lower prices. However, you must be careful – sometimes a price that is too low is a sure indication of a scam.

One of the best things about purchasing online is the unlimited selection. When shopping offline, you are limited to the selection in the stores in your general area. Online, there are no limits. But again, you must use a great deal of care and consideration before handing your money over to someone that you cannot see and have never met!

Research First
Before shopping, learn as much as you can about diamonds – especially cut, color, clarity and carat weights. When you are knowledgeable about diamonds, it will be harder for a con artist to rip you off. Once you know more about diamonds, you will be ready to start shopping.

Take your time. Don’t purchase the first diamond that you see that interests you. Instead, look for similar diamonds for sale. Do some comparison shopping to find the lowest prices. Once you have found the lowest price, start doing your investigation. You know about diamonds, you’ve found a diamond that you love, and you’ve found the lowest price – but you are still quite a ways away from actually purchasing that diamond!

Ask about the seller’s credentials, such as professional jewellery associations that they belong to. View and print the seller’s return, refund, and upgrade policies. Also inquire about additional services, such as settings and mountings, sizing, and free shipping. Do a search for customer reviews on this particular company around the Internet. Also check online to see if there have been any complaints. Ask for a diamond grading report from an independent laboratory such as GIA, HRD, EGL or AGS. You should see this before making a purchase.

Escrow Services

Finally, use a reputable escrow service for high dollar diamonds – preferably one that will have the diamond appraised while it is in their possession. The seller sends the diamond to the escrow service, and you send the money to pay for the diamond to the escrow service. The escrow service has the diamond appraised, sends the diamond to you, and sends the money to the seller. This is the surest way to protect yourself…again, make sure that you use a reputable escrow service!

Fancy and Coloured Diamonds

The most famous diamonds in the world are coloured, or fancy, diamonds. The Tiffany Diamond, which is yellow, and the Hope Diamond which is blue, are coloured diamonds. Coloured diamonds vary from red, green, purple, violet, orange, blue and pink – and most shades between. Fancy colour shades vary from faint to intense.

Treated and Synthetic Diamonds

Fancy coloured diamonds are all the rage these days. Gemologists have developed new ways to create versions that are affordable for the average person - by treating less desirable diamonds. These less desirable diamonds are treated with irradiation followed by intense heat. This turns brown and yellowish diamonds into beautifully coloured diamonds that you can afford. This produces stunning greens, blues, yellows, reds, purples and other colours. These colours are considered permanent, but there is a possibility they could change during repairs if a high heat is used.

Treatments like irradiation make it possible for more people to own these vividly coloured diamonds. Most natural coloured diamonds are rare and also extremely expensive. When shopping for coloured diamonds you need to assume that any affordable fancy colour diamond has been treated. Ask about the stone's origin and request to view a lab certificate to verify authenticity.

Synthetic coloured diamonds are another option if owning a coloured diamond is something you desire but cannot quite afford. They are real diamonds, but they are created in a lab.

Natural Diamonds
Natural fancy colour diamonds get their colouring from different trace elements present in the stones, such as nitrogen, which produces a yellow diamond. Diamonds can be coloured by exposure to radiation during its creation. An example of a diamond affected by radiation is the green coloured diamond.

Another way that a natural coloured diamond gets colour is by its inclusions. Regarded as flaws and undesirable in a colourless diamond, inclusions give unique tones and brilliant flashes of colour in a fancy colour diamond. Remember that natural fancy coloured diamonds are very expensive, any coloured diamond labeled to be sold as natural should be accompanied by a certificate from a respected grading lab.

Coloured diamonds have an amazing financial track record. The value has never decreased on wholesale level in more than 30 years. Blue and pink diamonds have doubled every 5 years of a strong economy. In the 1970’s you could have bought a very high quality blue diamond for about 50K and today the very same stone would be worth between 2 and 3 million.

What Diamond Brands Really Mean

Diamonds are one of the few products that simply cannot be ‘branded.’ Even though there are different cuts, different grades, and different values placed on each and every diamond in existence, no diamond is any specific brand – just as gold is not a specific brand.

Branding is actually based on the company that owns the diamond. For instance, if DeBeers owns the diamond, it is a DeBeers Diamond – but it is still just a diamond. If the diamond was cut by a specific well known cutter, then it might be branded in that way as well – but it usually isn’t. It is still mostly branded based on who owns it at the time. So basically, when it comes down to it – diamond brands mean absolutely nothing at all.

Do not allow a jeweller to try to talk you into paying an exorbitant price on a diamond because it is a specific brand. This is a bit of trickery used by unscrupulous jewellers when they know that they are dealing with people who don’t know much about diamonds. Remember that diamonds are not actually branded – unless mother nature has her own brand!

About Diamond Grading Reports And Certificates

A diamond certificate is also known as a Diamond Grading Report. This report comes from the Gemological Institute of America (GIA), and you should require this report when you are purchasing a diamond.

 With a diamond certificate, you can verify the color, cut, carat weight, and clarity of the diamond. You don’t have to worry about a diamond dealer telling you anything less than the truth, because the certificate comes from the GIA – not the dealer. You may be required to pay for the certificate, but the cost is usually low, and in many cases, it will help you negotiate a better price on the diamond – or keep you from purchasing a lower quality diamond altogether.

If you buy a high quality diamond, and then later decide to sell the diamond, you will need to have the certificate, or you will have a hard time selling it to someone else. Furthermore, you can use the Diamond Grading Report to look up the wholesale value of the diamond in question. Use the guide that is used by the diamond cutting industry.

With the Certificate, or Diamond Grading Report, there won’t be any doubts when you are trying to purchase a diamond. You can easily find out what the diamond is worth. This will prevent you from overpaying, and it can prevent a seller from under-charging as well.

A copy of the Diamond Grading Report should be given to your insurance company as well, when you insure the diamond. This provides absolute, unquestionable proof of the value of the diamond should it be stolen in the future. Insurance companies cannot argue with the report.

Avoid diamond dealers who seem reluctant to provide a certificate! Also avoid sellers who tell you that a certificate diamond will cost you more – the only additional cost should be the cost of the certificate, which is low. If the dealer doesn’t want to provide a certificate, then you don’t want to do business with that dealer.

Don’t accept certificates from gemological laboratories other than GIA. There are many fly-by-night gemological labs these days, but in the end, GIA has been established as the most respectable and trustworthy – not to mention oldest – of the lot. So avoid dealers who don’t want to use GIA for certification purposes as well.

Don’t buy an expensive diamond without paying the extra cost of the certificate. If a dealer tries to convince you to make the purchase without the certificate, or if they want to use a company other than GIA, you can be sure that the dealer has probably greatly inflated the price of the diamond – they have something that they are hiding from you.

Five Diamond Scams To Look Out For

When it comes to diamonds, there are numerous scams to avoid. Most scams are minor, but there are some major ones that come up from time to time concerning the buying and selling of diamonds. Scams occur simply because most people who buy diamonds – for whatever reasons – don’t know that much about diamonds. Therefore, they are easily fooled.

Carat Total Weight
A common scam that most jewellery stores participate in is the Carat Total Weight scam. The tag on the piece of jewellery, usually a ring, only states the total carat weight of all diamonds in the piece, instead of listing the weights separately for each diamond. This leads consumers to believe that the main diamond in the piece is actually bigger than it is. Ask what the carat weight of the main stone is.

Fractions

Also beware of fractions. Jewellery stores are allowed to round off diamond weights. This means that if the jeweller tells you that it is a ¾ carat diamond, it is probably between ½ and ¾ carat – but closer to ¾.

'Special' Diamonds & Lighting
Jewellery stores often run ‘fluorescence’ scams to varying degrees. Referring to a diamond as a blue-white diamond is such a scam. A blue-white diamond sounds very unique and special, but in fact, this type of diamond is of lesser quality – even though the jeweller will try to make you think you are getting something special. Jewellery stores also like to show their diamonds in bright lights. Lights make diamonds shine. Ask to see the diamond in a different, darker type of lighting as well.

Appraisals
Some truly unscrupulous jewellers target those who want appraisals on diamonds that were given to them as gifts or that were purchased elsewhere. They will try to tell you that the diamond is worthless, or worth less than it actually is worth – and offer to take it off your hands or trade it for a much better diamond, along with the cash to make up the difference. This is called low balling. Get a second, third, and even a forth opinion before taking any action.

Switch Diamonds
Another common dirty trick is to switch the diamond you have chosen and paid for with one of lesser quality and value when you leave it to be set in a piece of jewellery, or leave a diamond ring to be sized. The only way to avoid this is to do business with one trustworthy jeweller. Avoid jewellers that you have not done business with in the past.

There are many more scams that jewellery stores commonly pull on unsuspecting consumers. Just use your best judgment, and purchase your diamonds with the utmost care and consideration.

How To Determine Diamond Prices

Pricing most products is quite easy. Determine how much it costs to make the item, how much it costs to market that item, and then mark it up by 15 – 30% or more. Simple, right? Well, pricing diamonds isn’t quite that simple. There are many factors that are considered when diamonds are priced.

Diamond prices are determined first by adding the cost of the rough diamond, the cost of cutting the diamond, and all other costs necessary to turn the rough diamond into a marketable diamond. Depending on the importance of the diamond, an independent company may be called in to certify the grade of the diamond based on colour, cut, clarity, and weight.

Before reaching the retailer, the diamond must travel from the mine, to the cutter and polisher, to the independent grading company, and then to the primary market. Once it has reached the primary market, it will be purchased by diamond dealers and wholesalers, and from there it will be sold to retailers. The diamond becomes more expensive each time it changes hands, until it finally reaches a retailer, where the price is raised a bit more.

The value of a diamond is based on what the diamond will sell for in the market place through a retailer. As you can see, the earlier you can purchase a diamond in the process, the lower the cost of the diamond will be – but not the value.

If you own a diamond, and you have no idea how much it is worth, you can have it appraised, but the appraisal may not be accurate. You will be better off obtaining a certificate through GIA – Gemological Institute of America. With the information on this certificate, you can use a diamond price guide to accurately determine what your diamond is worth.

There are also many diamond price calculators available on the Internet, and many diamond dealers use these as well. You will realize that before you can accurately price a diamond, without a Diamond Grade Report, you need to know quite a bit about diamonds, such as different cuts, clarity, color, and weight – and how each of those aspects adds to the value of a diamond, or decreases the value of the diamond as the case may be.

Again, you will be better off if you get a Diamond Grading Report on the diamond, and use that information to look up the price in one of the guides that the diamond cutting industry uses. This will give you the most accurate value of the diamond in your possession, or of the diamond you are considering to purchase.

How To Buy Diamond Engagement Rings

There is much to consider when purchasing a diamond – especially diamond engagement rings!

The tradition of presenting a woman with a diamond engagement ring when proposing began n 1477 when Archduke Maximilian presented a diamond ring to Mary of Burgundy – and in most cases, the woman you plan to propose to will expect a ring to accompany that proposal!

First, determine how much ring you can afford. Most people use the ‘two months salary’ rule. This means that the ring should cost the equivalent of two months of your current salary. Because you have other bills to pay, saving up this amount of money may take quite a bit of time. You should consider financing. Simply go to the jeweller of your choice and tell them that you plan to buy an engagement ring, and that financing will be necessary. Go ahead and get the credit check out of the way, find out what your payments will be, and how much of a down payment is required.

Now, have your mother, sister, or your girlfriend's best friend take your girlfriend shopping, and make sure that they gaze at the engagement rings to get an idea of what she might like. Make sure that the jewellery store you buy the ring from will allow you to return the ring, if that is required, or allow your girlfriend to exchange it for another if she isn’t happy with it!

How To Spot Fake Diamonds

In this world of advanced technology it is almost impossible to simply look at a diamond and determine whether it is real or not – especially if you don’t know much about diamonds. There are some steps that you can take to avoid buying a fake diamond, however.

First, only deal with reputable jewellers, and when you find a reputable jeweller, stick with them. Avoid buying diamonds or other jewellery from jewellers that you have never dealt with before in the past. Ask to see the certificate for the stone. If no certificate exists, walk away.

Look at the setting that the stone is in. Fake diamonds, such as zirconias, are usually set in low quality metals. Take a close look at the stone. Fake diamonds are not durable – natural diamonds, on the other hand, are the most durable stone on the planet. Look for scratches or nicks.

After purchasing a diamond, take it to another jeweller for appraisal. In fact, take it to two or three other jewellers for an appraisal to make sure that the appraisals are all fairly close. If you find that you have purchased a fake diamond, you may be accused of making a switch when you return to the store of your purchase; therefore, it is important to have a certificate for the diamond. No two stones are alike.

Quick Guide to Selecting Diamonds

Diamonds are graded for certification by laboratories using grading criteria. Four of these criteria are critical to understand when making a diamond purchase or investment. Known as the “Four C’s”, these criteria are: color, cut, clarity and carat.

Colour
Color is the result of the composition of a diamond and it does not change. When a jeweler is describing the color of a diamond they are referring to the presence or absence of color in white diamonds. Because a diamond with no color allows maximum light to pass through, colorless diamonds are preferred for their sparkle.

Read more on Diamond Colour.

Cut
Cut refers to a diamonds reflective quality. Most diamonds are cut with 58 facets. The brilliance of diamonds is heavily dependent on the cut. The different angles and the finish of a diamond determine its ability to reflect light and cause its brilliance and fire.

Remember that the cut of a diamond can have an impact on its durability as well as its beauty. Some cutting faults can make a diamond prone to breakage. A diamond that is cut too thin can also cause light to leak out of the back and the diamond will lose some of the sparkle and appear not to shine. So, as you can see the cut is probably the most important of the Four C’s.

Read more on Diamond Cut.

Clarity

During the formation process, inner flaws, or inclusions occur in most diamonds. The number and size of these inclusions determine what is referred to as the clarity of a diamond. Diamonds that are clear create more brilliance and therefore are rarer and highly priced. To be considered “flawless”, a diamond must have no surface or internal imperfections visible upon being viewed by a skilled diamond grader using 10 power magnifications.

Read more on Diamond Clarity.

Carat
Carat is the unit of weight by which diamonds are measured. One carat is equal to 200 milligrams. A carat is divided into 100 segments called points.

Read more on the carat weight.

When you go to the store to make that all important diamond purchase, do not be shy! Ask questions, get the answers needed to make an informed purchase. Shopping for certified diamonds enables you to make an informed selection. Knowing the “four C’s” allows you to comparison shop and purchase the best diamond at a fair price. But, before making a purchase, shop around and decide what shapes and styles really appeal to you. Enjoy your diamond for years to come!